Possibly The Best Premiership Sponsors Tie-In...Ever

I'm always on the look out for ridiculous Premiership sponsorship deals. You know the kind of thing:

'The Official Ink Cartridge of the Premier League'
'The Official Sandwich of the Premier League'

Every now and then, though, there's a sponsorship tie-in that is, just, so, so right. So I give you Wrigley's : The Official Chewing Gum of the Premier League .

If you've ever watched Sir Alex Ferguson, Sam Allardyce or latterly, Roy Keane on the touchline, then you will know just how important a part chewing gum plays in the life of the English Premiership football manager.

Genius marketing on the part of Wrigley's. To be commended.