You may well have several hundred million pounds to spend on a bright, shiny, new Premiership football club like Randy Lerner at Aston Villa. Or Eggert Magnusson at West Ham. Or even Thaksin Shinawatra at Manchester City.
The thing is, though: Manchester City, West Ham, Aston Villa. In the global football world, these are not exactly names to conjure with. Your average top class European footballer doesn't see any of these clubs as the way forward in their careers.
You can have all the money you want (as West Ham found out when they tried and failed to buy Darren Bent from Charlton), but it isn't going to do you any good if noone wants to come and play for your club.
Premiership football teams that are not challenging for Europe are just not an attractive proposition for the real talent in the footballing world. The Aston Villas and West Hams will end up with overpriced British players who aren't truly proven at Premiership level (Ie: Ashley Young). Alternatively, these clubs will get fading European stars attracted by offers of massive wages (as in the rumour of a move by Man City for Christian Vieri).
Money isn't everything...even in the Premiership.
Labels: aston villa, man city, west ham